Seeing how mainstream streamers neglect Pakistani films, I decided to make a streaming platform that showcases and educates on Pakistani cinema. With current global players excluding Pakistani films from their platforms, the diverse Pakistani and diaspora audience lose access to their own films.

With minimal ad spending, the web platform achieved 500,000 views. To visit the web platform, visit jojaentertainment.com.

I exhibited Joja at a Demo Day hosted at USC and the Draper House Founder’s Program in NYC.