Thanks to the support of the community, the project was able to launch. With $1,200, I made the site strictly to host text data, not images, to reduce the amount of space needed to power the directory.

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The design of the site needed to reflect the Muslim identity which motivated the use of a crescent with a star in the logo and site. I also decided to use a monochromatic design, dark green and white, to create a sharp contrast and draw a user's eye to a listing's information. While the design was meant to center the site's value proposition, it also focused on adding a visual element which was otherwise sacrificed by not including business' logos and service providers' images.

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As an information services site dedicated to a specific demographic, ensuring those listed could be affiliated or trusted by a community required a little more than conjecturing. Initially, listings posted were from businesses and service providers who reached out to me through the site, but I ended up doing outreach on my own. I looked for service providers which advertised in newspapers meant to reach Muslim communities, verifying their information through public sources online.

With over 60+ listings, the directory was eligible for Google Adsense. The growth of the platform is therefore largely dependent on its popularity and viewership.

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Other directories addressing this absence in the market have a confusing pricing structure or search element, so it's intended to keep the directory simple in what it asks and how users are expected to interact.

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Further research will be done on how to increase viewer retention and brand presence as it best fits the mission of the directory.